11.21.2010

J. Press for Urban Outfiters


Despite the Twitterverse going absolutely mad over the new Lanvin x H&M collection that launched this weekend, I'm probably a little more excited about another collaboration: J Press for Urban Outfitters. In case you didn't know, the New Haven-based men's clothier has been around since 1902 and is the all-time, quintessential go-to brand for all things Prep. The capsule collection, which references schools like Darmouth, Cornell and Princeton, wasn't supposed to be released until December but, fortunately for us, Christmas came early this year.

There have been a lot of varying opinions on whether fashion brands should continue to cheapen their images by forming partnerships and doing diffusion lines with fast-fashion retailers, but I think this J Press x Urban Outfitters collaboration is wonderful. The two brands couldn't be more perfect for each other and it's awesome that J Press is acknowledging a younger customer base who either (a) couldn't previously afford their wares, or (b) was unaware of the iconic brand's existence.

I've already called dibs on the 3-button navy blazer, but if you still want in on the action I suggest you ditch class, grab a quiet spot on the quad, and start ordering here before these pieces are gone!

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