In an unexpected contrast to their minimal "Un peu d'air sur terre" campaign shot by Ellen von Unwerth, Lacoste shot model Lasse Pedersen against a pop art background for Lacoste! Red Label S/S 2010 campaign. While I do acknowledge that it's not the most artistic or creative of ideas, I have to admit that I've grown a bit tired of all the dark, dreary, homoerotic themes so prevalent in menswear campaigns today (not that anything's wrong with that...I just want something new). Commercial fashion advertisements often tend to be boring and predictable, but this ad really excites me! It's cool, it's fresh, and, most of all, it's fun. J'adore.
